It couldn’t afford to stay silent and lose more and more ad revenue. As its main competitor, Google couldn’t sit back and let this happen. Apple and Google have been at the forefront of these regulatory changes.Īpple wanted to draw the industry’s money into its SKAdNetwork and encourage advertisers to run ads through Apple Search Ads. The world has become obsessed with data privacy, forcing tech companies to implement regulations that align with this. New privacy laws have been cropping up frequently around the world over the last few years, such as the EU’s GDPR. It came with a lot of limitations that affected the entire industry and made tracking users much more difficult. For the past two years, everyone in the mobile marketing industry has been talking about Apple’s deprecation of the IDFA post iOS 14.
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